MGT 3900 - STRATGC MKTG HOSPITALTY & TRSM

This course describes the nature and scope of career opportunities in hospitality and tourism. It provides an introduction to the language of hospitality and tourism management, describes how to identify, understand and segment target audiences, and discusses the role of customer relationship management in hospitality and tourism management. Students also learn how to design and implement effective marketing communications, use market research in hospitality and toursim mangement, and review and evaluate best practices in the hopsitality industry. Prerequisite/Restriction: Admittance to a USU Major, cumulative GPA of 2.67 or higher; completion of at least 40 credits. Semester(s) Traditionally Offered: Fall

Dates Fall 2018 | 8/27/18 - 12/14/18
Credits 3.0
Delivery Online
Allred, Scott scott.allred@usu.edu
Textbooks View Textbooks
Syllabus Loading...
Seats Available 41 of 75 Available
Waitlist Available 100 of 100 Available
Center CRN Building (Rooms)
Logan 52920 Online
Blanding 52927 Online
Brigham City 52921 Online
Kaysville 52923 Online
Moab 52922 Online
Orem 52924 Online
Out of State 52931 Online
Price 52925 Online
Salt Lake 52926 Online
Southwest * 52928 Online
Tooele 52929 Online
Uintah Basin 52930 Online

* Not all courses designated "southwest" are available at every Southwest location. Speak with a southwest advisor to confirm availability.