This course describes the nature and scope of career opportunities in hospitality and tourism. It provides an introduction to the language of hospitality and tourism management, describes how to identify, understand and segment target audiences, and discusses the role of customer relationship management in hospitality and tourism management. Students also learn how to design and implement effective marketing communications, use market research in hospitality and toursim mangement, and review and evaluate best practices in the hopsitality industry. Prerequisite/Restriction: Admittance to a USU Major, cumulative GPA of 2.67 or higher; completion of at least 40 credits. Semester(s) Traditionally Offered: Fall
|Dates||Fall 2018 | 8/27/18 - 12/14/18|
|Seats Available||42 of 75 Available|
|Waitlist Available||100 of 100 Available|
|Out of State||52931||Online|
* Not all courses designated "southwest" are available at every Southwest location. Speak with a southwest advisor to confirm availability.