Students develop the brand for a new enterprise. Strategies for gaining customer intelligence are taught, particularly primary and secondary marketing research. Topics include effective low-cost marketing strategies, gaining market presence, and implementing social and traditional media in marketing and promotion.

Dates Spring 2019 | 1/7/19 - 5/1/19
Credits 2.0
Delivery Online
Cook, Mark
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Seats Available 51 of 80 Available
Waitlist Available 100 of 100 Available
Center CRN Building (Rooms)
Logan 16025 Online
Blanding 16032 Online
Brigham City 16026 Online
Kaysville 16028 Online
Moab 16027 Online
Orem 16029 Online
Out of State 16036 Online
Price 16030 Online
Salt Lake 16031 Online
Southwest * 16033 Online
Tooele 16034 Online
Uintah Basin 16035 Online

* Not all courses designated "southwest" are available at every Southwest location. Speak with a southwest advisor to confirm availability.