Students develop the brand for a new enterprise. Strategies for gaining customer intelligence are taught, particularly primary and secondary marketing research. Topics include effective low-cost marketing strategies, gaining market presence, and implementing social and traditional media in marketing and promotion.

Dates Summer 2019 | 5/27/19 - 6/14/19
Credits 3.0
Delivery Online
Creech, Cassidy
Textbooks View Textbooks
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Seats Available 25 of 80 Available
Waitlist Available 0 of 0 Available
Center CRN Building (Rooms)
Logan 34447 Online
Blanding 34454 Online
Brigham City 34448 Online
Kaysville 34450 Online
Moab 34449 Online
Orem 34451 Online
Out of State 34458 Online
Price 34452 Online
Salt Lake 34453 Online
Southwest * 34455 Online
Tooele 34456 Online
Uintah Basin 34457 Online

* Not all courses designated "southwest" are available at every Southwest location. Speak with a southwest advisor to confirm availability.