This course introduces students to marketing campaigns by exploring communication strategies necessary for the successful marketing of products and services. The course focuses on various elements of campaign strategy, including advertising, promotions, point-of-purchase communications, direct techniques, and other topics. Prerequisite/Restriction: MSLE 3500 with a grade of B (3.00) or better Completion of at least 40 credits
Proctored tests are required for this course. Additional fees may apply.
|Dates||Fall 2019 | 8/26/19 - 12/13/19|
|Seats Available||25 of 35 Available|
|Waitlist Available||100 of 100 Available|
|Out of State||53262||Online|
* Not all courses designated "southwest" are available at every Southwest location. Speak with a southwest advisor to confirm availability.