MSLE 4535 - PROMOTIONAL STRATEGY

This course introduces students to marketing campaigns by exploring communication strategies necessary for the successful marketing of products and services. The course focuses on various elements of campaign strategy, including advertising, promotions, point-of-purchase communications, direct techniques, and other topics. Prerequisite/Restriction: Grade of B- (2.67) or better in MSLE 3500 Admittance to a USU major Cumulative GPA of 2.75 or higher Completion of at least 40 credits

Proctored tests are required for this course. Additional fees may apply.

Dates Fall 2019 | 8/26/19 - 12/13/19
Credits 2.0
Delivery Online
Brocato, Deanne brocato@gmail.com
Textbooks View Textbooks
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Seats Available 25 of 35 Available
Waitlist Available 100 of 100 Available
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Logan 53213 Online
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Brigham City 53214 Online
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Orem 53217 Online
Out of State 53262 Online
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Southwest * 53259 Online
Tooele 53260 Online
Uintah Basin 53261 Online

* Not all courses designated "southwest" are available at every Southwest location. Speak with a southwest advisor to confirm availability.