This course introduces students to marketing campaigns by exploring communication strategies necessary for the successful marketing of products and services. The course focuses on various elements of campaign strategy, including advertising, promotions, point-of-purchase communications, direct techniques, and other topics. Prerequisite/Restriction: MSLE 3500 with a grade of B (3.00) or better Completion of at least 40 credits

Proctored tests are required for this course. Additional fees may apply.

Dates Fall 2019 | 8/26/19 - 12/13/19
Credits 2.0
Delivery Online
Brocato, Deanne
Textbooks View Textbooks
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Seats Available 25 of 35 Available
Waitlist Available 100 of 100 Available
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Southwest * 53259 Online
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