Students develop the brand for a new enterprise. Strategies for gaining customer intelligence are taught, particularly primary and secondary marketing research. Topics include effective low-cost marketing strategies, gaining market presence, and implementing social and traditional media in marketing and promotion.

Dates Fall 2020 | 8/31/20 - 12/18/20
Credits 3.0
Delivery Online
Cuch, Cameron
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Center CRN Building (Rooms)
Logan 45801 Online
Blanding 45808 Online
Brigham City 45802 Online
Kaysville 45804 Online
Moab 45803 Online
Orem 45805 Online
Out of State 45812 Online
Price 45806 Online
Salt Lake 45807 Online
Southwest * 45809 Online
Tooele 45810 Online
Uintah Basin 45811 Online

* Not all courses designated "southwest" are available at every Southwest location. Speak with a southwest advisor to confirm availability.