This course introduces students to marketing campaigns by exploring communication strategies necessary for the successful marketing of products and services. The course focuses on various elements of campaign strategy, including advertising, promotions, point-of-purchase communications, direct techniques, and other topics. Prerequisite/Restriction: MSLE 3500 with a grade of B (3.00) or better Completion of at least 40 credits

Dates Fall 2020 | 8/31/20 - 10/19/20
Credits 2.0
Delivery Online
Brocato, Deanne
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